Gizmograph

This is, of course, not a new phone form Sony Ericcson since the K800i actually released about a year ago. But it is a fair move to released a unique edition to continue gaining market shares. And yes, the K800i ferrari edition is just a part of their move to give freshness for consumers. To remind you, the K800i comes with built-in 3.2MP camera which support autofocus and offers Dual Mode connectivity GSM/GPRS/UMTS. I really want two Ferrari will park in my garage next days, but the SE K800i ferrari is not too bad for today.

But why Ferrari? I think it is good idea to read what Wikipedia tell us about Ferrari:

Ferrari is an Italian sports car manufacturer based in Maranello and Modena, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street legal vehicles in 1947 as Ferrari S.p.A.. Ferrari’s cars are among the most desirable of vehicles to own and drive, and are one of the ultimate status symbols of wealth in the world. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has largely enjoyed great success, especially during the 1950s, 1960s, 1970s, late 1990s, and 2000s.

Finally, after years of financial struggles, Enzo Ferrari sold the company’s sports car division to the Fiat group in 1969 in order to help ensure continued financial backing for the foreseeable future. Enzo Ferrari himself retained control of the racing division until his death in 1988 at the age of 90.

Ferrari also has an internally managed merchandising line that distributes everything from eyewear, pens, perfume, clothing, high tech bicycles to laptop computers bearing the Ferrari brand.

[via akihabaranews]