Available in a variety of colors: red, blue, black and gray, the new KODAK EASYSHARE Z915 Digital Camera will start hit customers in April 2009 for $200. Featuring Smart Capture, the Z915 able to detect the scene being shot and adjusts camera settings to capture the best image possible automatically, similar to Sony’s iSCN or Samsung’s Smart Auto. Highlight: 10X image stabilized optical zoom lens, HD picture capture, 2.5-inch indoor/outdoor color display, and more.

“The new Z915 is a versatile camera that’s ideal for families on the go, making it ideal for consumers who want more zoom but don’t want a bulky camera,” said John Blake, General Manager Digital Capture and Devices, Vice President, Eastman Kodak Company. “With its combination of Smart Capture and high zoom with optical image stabilization, the Z915 stands out in a fast-growing product category, and delivers great performance to consumers who are looking for new ways to advance their digital photography experience.”

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