Along with the new SLT-A33, Sony also announced the new Alpha SLT-A55V DSLR camera which also boasts the new Translucent Mirror Technology™. Expected to be available in October for $750 (body only) and about $850 (body and 18-55mm zoom lens), the SLT-A55V can shoot continuously at up to 10 frames per second. Highlights: a 16.2 megapixel Exmor™ APS HD CMOS sensor, background defocusing effects, Full-time Live View, a 3-inch 921,600 Xtra Fine LCD, BIONZ® high-speed image processing engine, ultra-high ISO sensitivity (ISO 100-12,800), Auto HDR, 3D Sweep Panorama™ technology, and many more.

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Expected to be available in September for $650 (body only) or $750 ( body and 18-55mm zoom lens), the new Sony Alpha SLT-A33 DSLR camera adopts Sony’s Translucent Mirror Technology™, which achieves the highest-level of auto focus speed for both still image and movie shooting. Highlights: 14.2 megapixel Exmor™ APS HD CMOS sensor, Full-time Live View, a 3-inch 921,600 Xtra Fine LCD, BIONZ® high-speed image processing engine, ultra-high ISO sensitivity (ISO 100-12,800), Auto HDR, 3D Sweep Panorama™ technology, and many more.

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The PICSIO GC-WP10 features Full HD video, excellent low-light performance, a three-inch touch screen for easy operation and playback viewing, and compatibility with Eye-Fi cards for Wi-Fi connectivity. And for the ultimate in versatility, the GC-WP10 is waterproof to a depth of 10 feet/3 meters (IPX8 certified) for worry-free recording underwater, on the slopes or in the rain. PICSIO’s CMOS image sensor captures stills at up to five-megapixel native resolution without interpolation. It also records up to 1920 x 1080p/30 fps Full HD video with image stabilization for enjoyment on an HDTV via the camera’s HDMI output. Users can select from four different recording resolutions: Full HD 1080 (1920 x 1080/30p), HD 720 (1280 x 720/60p), iFrame (960 x 540/30p) and Quarter High Definition (960 x 540/30p).

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Kodak introduced the new KODAK PLAYTOUCH Video Camera, a pocket-size video camera featuring a 3-inch capacitive touchscreen, on-camera editing and Kodak’s exclusive Share Button. Available in Smoke Gaze (Black), Chrome, Wine Country (Magenta), Cabana (Orange) and Spa Blue (Teal) for US $229.95, the PLAYTOUCH also features: 5 MP HD still pictures; Built-in digital image stabilization; Built-in USB arm; Smart face tracking technology; LCD glare shield feature; External stereo microphone jack; 4 capture effects; HDMI output (HDMI cable included); Up to 10 hours of HD video with expandable SD/SDHC card slot (up to 32 GB); Li-Ion rechargeable battery with in-camera charging; PC and MAC iLIFE product compatibility.

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Canon launched a new EOS 7D Studio Version DSLR Camera, ideal for professional school and event photographers which features four levels of “locking” camera controls for studio environments. In addition to the “locking” feature on the new EOS 7D Studio Version, the Company is also introducing a Canon Barcode Solution, which links customer data directly with the image file so that it can be maintained throughout the entire workflow process, ideal for school photographers, forensic and medical photo workflows. The new EOS 7DSV (Studio Version) Barcode Kit (EOS 7DSV and WFT-E5A with firmware change) will carry an estimated selling price of $ $2599. The EOS 7DSV (Studio Version) Body Only will carry an estimated selling price of $1829. Both are available by special order through select Canon authorized dealers.

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Kodak introduced the new KODAK EASYSHARE M590 Digital Camera featuring Kodak’s exclusive Share Button that allows consumers to tag pictures and videos directly on the camera for effortless uploading to popular social networking sites including FACEBOOK, KODAK Gallery, FLICKR, ORKUT, and YOUTUBE. Pictures can also be tagged to email and to send to any KODAK PULSE Digital Frame. Expected to be available this fall for US $199.95 MSRP in silver, red, purple and blue, the M590 also features 5X optical zoom, Built-in image stabilization, Kodak’s Face Recognition feature, Kodak’s Smart Capture feature, 2.7-inch bright LCD with KODAK Color Science technology, Li-Ion rechargeable batteries and in-camera charging, HD picture and video capture, and Uses MICROSD/MICROSDHC Card.

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Experience advanced features and extreme telephoto capabilities with Canon’s latest, ultra-zoom digital camera- the new PowerShot SX130 IS Digital camera. The new PowerShot SX130 IS camera has a 3.0-inch LCD screen and a 12x optical zoom lens with Canon’s Optical Image Stabilization technology, helping to achieve brilliant images when capturing distant objects. Continuing to serve its dual functionality, the SX130 IS camera also shoots 720p HD video with stereo sound for outstanding video quality and features Miniature Effect movie mode, adding a more creative look to any user’s video capture. Further igniting a photographer’s artistic nature within still photography, the SX130 IS camera encompasses four creative modes- Miniature, Fisheye, Poster, and Super Vivid, making it the first model in its series to offer these four modes.

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Helping to deliver exquisite image quality with its advanced features, the SD4500 IS model has a 10x optical zoom with Optical Image Stabilization, providing the power to shoot distant subjects with sharp precision and details. A great tool for shooting sports, the camera also features Full 1080p HD video mode, a first for a Digital ELPH model. In addition to its HD video functionality, the camera can also shoots in Dynamic IS mode. While walking through the park on a summer day, the Dynamic IS mode, located in the camera’s continuous AUTO mode, helps stabilize video capture while the photographer is in motion, further improving the clarity of HD video. The SD4500 IS camera also consists of a Super Slow Motion Video Mode, capable of capturing a subject at 240 frames-per-second (fps) and shoots video in Smart AUTO. Consistent in delivering excellent image quality, the camera also has a high-speed burst mode of up to 8.4 fps. Adhering to the design quality of an ELPH camera, the new SD4500 IS camera, available in brown, has a slim, body type, elegant curves, and strong aesthetic features. With the mix of advanced functionality and style, the SD4500 IS camera attracts all levels of users with a plethora of great features.

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