Coming as a successor to the ZS3, the new LUMIX DMC-ZS7 boasts HD video recording capability in AVCHD Lite, 12x optical zoom, GPS functionality, super-fast Auto Focus, and a manual shooting mode designed for advance users. Made by Panasonic, the camera also features a new image processing technology, Intelligent Resolution, which is incorporated in its Venus Engine HD II. Intelligent Zoom also included in addition to the iA (Intelligent Auto) technology.

Panasonic also introduces the LUMIX DMC-ZS5, which like the LUMIX ZS7, features a 25mm ultra-wide angle Leica lens, 12x optical zoom and manual controls. Distinguishing it from the LUMIX ZS7, the LUMIX ZS5, has a 2.7-inch, 230,000-dot Intelligent LCD, records HD video in Motion JPG at 30fps, and has a high performance Venus Engine VI. Battery life on the LUMIX ZS5 has approximately 330 photos and does not include GPS capabilities.

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