In collaboration with fashion designers, Jason Wu, General Imaging unveiled “Create by Jason Wu,” a unique collection of point-and-shoot cameras. Create represents a technical evolution in how consumers take pictures, with simplicity at the forefront and introduces Jason Wu’s timeless style and luxurious detailing to the world of digital cameras.

Create by Jason Wu comes standard with 4GB of built-in internal memory, 12 Megapixels of resolution, 3X Zoom and 2.7” LCD at an SRP of $179.99. An 8GB model is available at a suggested retail price (SRP) of $229.99. Both models include the collection accessories as a bundle. Create metal colors are available in white, black, gold, red, yellow, blue and green. Create leather colors are available in white, black and gray. For retailers and online sales visit www.ge.com/digitalcameras

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