Olympus launched the M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) as its first fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom. The new lens has a zoom ratio of approximately 4.2x with macro capabilities (focusing is possible between 8 and 20 inches). Manual zooming is also available for those looking to take full control. Expected to be available Mid-January 2012, the M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ has also been enhanced with a linear motor that drives smooth and quiet autofocusing.

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If you need 100mm longer than the EF 500mm, then here it is: the Canon EF 600mm f/4L IS II USM lens. Designed for wildlife and photojournalism, the Canon EF 600mm f/4L IS II USM is the successor to the current EF 600mm IS lens first introduced in 1999.
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Announced early this year, the Canon EF 500mm f/4L IS II USM Lens was scheduled to be available in May for $9,499.00 in the U.S. I don’t know where you live, but I think you can find it easily in the stores near you. Designed for sports and nature photography, the Canon EF 500mm f/4L IS II USM offers professional photographers a lighter weight option for those situations that require a long focal length with improved image quality and enhanced durability over its predecessor.
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Hello DX-format shooters, Nikon introduced its new AF-S DX Micro NIKKOR 40mm f/2.8G lens just for you. Ideal for intimate details or general portraiture, the new AF-S DX Micro NIKKOR 40mm f/2.8G lens has a minimum focusing distance of just 0.53 feet (6.4 inches) to allow users to capture extreme close-up photographs and High Definition (HD) video with a life-size 1:1 reproduction ratio. Expected to be available in August, the versatile AF-S DX Micro NIKKOR 40mm f/2.8G will have an estimated selling price of $279.95.

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Mentioned as the world’s lightest life-size macro lens (138g) for interchangeable-lens cameras, the SEL30M35 30mm F3.5 macro lens features a 1:1 magnification ratio and minimum working distance of just 2.4 cm, making it ideal for capturing detail-packed close-ups of small subjects like flowers and insects. Despite its extremely compact size, the SEL30M35 employs one ED glass and three aspherical lens elements for excellent optical performance, with minimised aberration and very high edge-to-edge sharpness and contrast. It also offers smooth, quiet autofocus operation whether you’re shooting stills or HD video. The macro lens is supplied with a matching lens hood.
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Nikon’s AF-S NIKKOR 50mm f/1.8G lens is a fast, compact lens that affords photographers the versatility of the classic 50mm focal length and the benefits of a fast aperture for photos and D-movies. Whether a new D-SLR enthusiast or a seasoned pro, users will appreciate the tack-sharp image quality, extreme low-light performance, shallow depth of field and Nikon core technologies that improve upon the original to make a great lens even better.
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The basic E-mount specification will be disclosed to manufactures of lenses and mount adaptors. It means owners of Sony’s NEX-3, NEX-5, NEX-VG10 and other E-mount compatible Sony digital imaging products to be launched in the future will now be able to use interchangeable lenses from both Sony and various other manufactures, while they will also be able to attach non-Sony lenses to their Sony digital imaging products via a mount adapter. Sony’s decision to disclose basic specifications of the E-mount has been endorsed by Carl Zeiss, Cosina, Sigma, and Tamron. Where is Tokina? Did you see Tokina? Helllooo Tokina.

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Samsung announced five new lenses for its NX camera system: 18-200mm multi-purpose Long Zoom Lens, 16mm F2.4 Ultra Wide Pancake Lens, 60mm Macro Lens, 85mm F1.4 CSC lens, and 16-80mm Advanced Standard Zoom Lens. The new launches, along with the five lenses released in 2010, mean that there are now 10 high-performance lenses available for the NX system.
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