The basic E-mount specification will be disclosed to manufactures of lenses and mount adaptors. It means owners of Sony’s NEX-3, NEX-5, NEX-VG10 and other E-mount compatible Sony digital imaging products to be launched in the future will now be able to use interchangeable lenses from both Sony and various other manufactures, while they will also be able to attach non-Sony lenses to their Sony digital imaging products via a mount adapter. Sony’s decision to disclose basic specifications of the E-mount has been endorsed by Carl Zeiss, Cosina, Sigma, and Tamron. Where is Tokina? Did you see Tokina? Helllooo Tokina.

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Samsung announced five new lenses for its NX camera system: 18-200mm multi-purpose Long Zoom Lens, 16mm F2.4 Ultra Wide Pancake Lens, 60mm Macro Lens, 85mm F1.4 CSC lens, and 16-80mm Advanced Standard Zoom Lens. The new launches, along with the five lenses released in 2010, mean that there are now 10 high-performance lenses available for the NX system.
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Tamron released the world’s most compact, lightweight lens with a 15x zoom ratio, featuring a 62 mm filter diameter, VC (Vibration Compensation) image stabilization and Tamron’s first standing wave ultrasonic motor system for SLR lenses, the PZD (Piezo Drive). The 18-270 mm F/3.5-6.3 Di II VC PZD (Model B008) DSLR lens for Canon and Nikon mounts will be released in Japan on December 20, 2010, and a Sony compatible mount is planned for a later date.

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Olympus announced new lens to its Micro Four Thirds lens family: the M.ZUIKO DIGITAL ED 40-150MM F4.0-5.6. It’s an ultimate lens for zooming in on sporting events, beautiful wildlife and faces from a distance. The M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6 is extremely light, weighing only 6.7 ounces. With a wide zoom range with a 35mm equivalent to 80-300mm, this lens offers versatility and portability. It’s an affordable complement to the powerfully simple 3x wide-angle zoom lens (M.ZUIKO DIGITAL ED 14-42 f3.5-5.6) that comes standard with the PEN kit. M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6 will be available in November 2010 in black and silver with Estimated Street Price of $299.99.

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Olympus announced new lens to its Micro Four Thirds lens family: the M.ZUIKO® DIGITAL ED 75-300 MM F4.8-6.7. The lens features a high-speed, silent autofocus during still shooting and high definition (HD) movie capture. The M.ZUIKO DIGITAL ED 75-300mm f4.8-6.7 with a 35 mm equivalent of 150-600mm is the world’s smallest and lightest 600mm super telephoto lens. Weighing merely 15.17 ounces and measuring 2.76 by 4.57 inches, the M.ZUIKO DIGITAL ED 75-300mm f4.8-6.7 will be available in December 2010 with Estimated Street Price of $899.99

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Nikon released the telephoto AF-S NIKKOR 200mm f/2G ED VR II fixed focal length lens for Nikon FX-format digital-SLR cameras. The AF-S NIKKOR 200mm f/2G ED VR II reinforces the lineup of fast telephoto lenses for Nikon FX-format digital-SLR cameras with the latest vibration reduction function, VR II, which reduces the effects of camera shake equivalent to a four-step increase in shutter speed, and adoption of Nano Crystal Coat, which effectively reduces ghost and flare. The benefits of adoption of ED lens elements and one Super ED lens element, which effectively compensate for chromatic aberration, and the Silent Wave Motor (SWM) can be clearly seen in results achieved with shooting in dimly lit situations such as indoor sporting events or at the theater.

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Nikon released wide-angle AF-S NIKKOR 35mm f/1.4G fixed focal length lens for Nikon FX-format digital-SLR cameras. AF-S NIKKOR 35mm f/1.4G key features: A fast, wide-angle 35 mm fixed focal length lens with a maximum aperture of f/1.4; Nano Crystal Coat significantly reduces ghost and flare; Equipped with two focus modes, M/A and M, as well as a new a manual focus drive mechanism; Equipped with a Silent Wave Motor (SWM) for extremely quiet autofocusing

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Nikon released the AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR lens. This DX-format super-telephoto zoom lens covers the 55mm to 300mm range of focal lengths and is equipped with Nikon’s latest vibration reduction mechanism, VR II, for simple and enjoyable super-telephoto photography.

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