Gizmograph

Along with the a33 and a55 cameras, Sony also introduced Alpha SLR-A560 featuring Multi-frame Noise Reduction, Sweep Panorama™ mode, 3D Sweep Panorama and Full HD 1920×1080 60i video capture. This 14.2 megapixel α560 camera also offers Quick AF Live View, 7fps continuous shooting and Auto HDR. The α560 camera body and 18-55mm kit …

Along with the new SLT-A33, Sony also announced the new Alpha SLT-A55V DSLR camera which also boasts the new Translucent Mirror Technology™. Expected to be available in October for $750 (body only) and about $850 (body and 18-55mm zoom lens), the SLT-A55V can shoot continuously at up to 10 frames per second. Highlights: a 16.2 megapixel Exmor™ APS …

Expected to be available in September for $650 (body only) or $750 ( body and 18-55mm zoom lens), the new Sony Alpha SLT-A33 DSLR camera adopts Sony’s Translucent Mirror Technology™, which achieves the highest-level of auto focus speed for both still image and movie shooting. Highlights: 14.2 megapixel Exmor™ APS HD CMOS sensor, Full-time Live View, a 3-inch 921,600 …

New Cyber-shot TX9 capable of shooting Full HD (1920 x 1080, 50i) AVCHD movie clips, and able to capture 3D images to enjoy on any 3D-compatible TV. Powered by the 12.2 megapixel Exmor R™ CMOS Sensor, Superior Auto mode captures a high-speed burst of up to six frames when you press the shutter button. Other highlights: new Background Defocus, new Soft Skin mode, and Sweep Multi Angle shoots a high-speed burst of fifteen frames, creating a ‘3D-style’ image of your subject that can be viewed from different angles.

Designed for first-time DSLR users, the DSLR-A390 (α390) offers a dramatic step up in picture quality and creative options from point-and-shoot compact cameras. With a resolution of 14.2 effective megapixels for flawless, low-noise images, the camera offers the speedy shooting responses that are prized by DSLR users. The α390 adds the extra benefit of Quick AF Live View. This unique system teams the convenience of live image preview on the tilt-angle Clear Photo LCD with speedy, accurate phase-detection autofocus. Expected to be available from summer 2010, the α390 includes a mini-HDMI terminal for direct connection to any HD Ready TV (requires optional cable). Support for PhotoTV HD ensures even better-looking still image reproduction on compatible BRAVIA™ models. BRAVIA™ Sync allows control of slideshow and other camera playback functions in comfort using your TV remote.

The Sony Alpha DSLR-A290 camera offers 14.2 effective megapixel resolution in a compact body that weighs just 456g (excluding battery and media). Mentioned as the most affordable new DSLR from Sony, the α290 features an attractive new grip design and also offers a dramatic step up in picture quality and creative options from point-and-shoot compact cameras. Expected to be available from summer 2010, the α290 includes a mini-HDMI terminal for direct connection to any HD Ready TV (requires optional cable). Support for PhotoTV HD ensures even better-looking still image reproduction on compatible BRAVIA™ models. BRAVIA™ Sync allows control of slideshow and other camera playback functions in comfort using your TV remote.

Sony announced its compact interchangeable lens camera ‘NEX-3′. The camera built around the 14.2 megapixel Exmor APS HD CMOS sensor and the new, mirrorless E-mount. The NEX-3 features high-resolution tilt/flip screens, fast continuous shooting and HD video capture, with 720p. Regarding availability, the it will hit Asia-Pacific region in June.

The new Cyber-shot TX5 is mentioned as the world’s thinnest and smallest waterproof digital still camera at just 17.7mm slim. Available in five stunning colours (black, silver, pink, green, red), the TX5 features Intelligent Sweep Panorama for smooth panoramic images even with moving subjects, a 10.2 effective megapixels Exmor R™ CMOS Sensor, a 4x optical zoom with 25mm wide angle and 720p HD movie shooting, and a 7.5cm (3”) wide Clear Photo LCD touchscreen.